1. What are some best practices for building a strong social media presence for a restaurant and using it to drive sales? Also, how can I incorporate telling our story to our audience in a meaningful way that isn't a commercial style video?

1. Post regularly and consistently: Posting regularly and consistently is key to gaining a strong social media presence. Consider setting up a content calendar to schedule posts and ensure that your restaurant is staying active on social media.

2. Utilize visuals: Visuals are an important part of a successful social media strategy. Photos and videos can help draw attention to your posts and engage your audience. Consider creating unique visuals, such as original images and videos, to share your story in a meaningful way.

3. Engage with customers: Interacting with customers is an important part of maintaining a strong social media presence. Make sure to respond to customer comments, questions, and reviews in a timely manner and thank customers for their engagement.

4. Leverage influencers: Influencers can be a great way to reach a wider audience and increase your social media presence. Consider partnering with influencers in your area to share content about your restaurant and create unique experiences for customers.

5. Promote special offers: Promoting special offers, such as discounts and coupons, can help drive sales and increase engagement. Consider using social media to promote any special offers your restaurant has available.

6. Tell your story: Social media is a great way to tell your story in a meaningful way. Consider creating content that focuses on the history and culture of your restaurant. Share photos and videos of your team, customers, and special events to engage your audience and show the human side of your business.